How NE Floors Changed their BD Operations

Amanda Lapp

Supply Chain Manager

Crysta Fyter

BD/Marketing

About NE Floors

NE Floors is a flooring contractor based in Berlin, NJ. They specialize in Institutional, Commercial, Sports, Museums, and Healthcare projects. NEF Floors have worked on many iconic projects in the PNJA area including the Lewis Center For the Arts at Princeton University campus and the Villanova University Basketball Arena. Their team is made up of expert flooring professionals with many years of experience.

How did NE Floors manage BD before Kiese CRM?

Prior to using Kiese, NE Floors managed business development through emails, phone calls, and Excel documents.

What were some of the pain points you were experiencing?

Prior to implementing Kiese, some of the pain points we were experiencing included:

  • Information being in multiple locations which included duplications
  • Un-Centralized contact information.
  • Use of Excel did not provide us with any data analytics
  • Difficulties in tracking client touch-points
  • Difficulties managing bid calendar

Why did they choose to implement Kiese CRM?

We chose Kiese because it enables us to manage our entire business development process on one platform. We can track client touch-points, track bids, manage bid calendar, it provides us with analyses of our data, and helps us better understand our staffing resources in relations to projects we have on the pipeline, all at a very affordable cost.

How are NE Floors using Kiese to manage BD?

We are using Kiese for:

  • Opportunity Pipeline Management
  • Bid Management
  • Managing Client Touch Points
  • Data Analytics
  • Creating Reports
  • Staff Resource Management

What Benefits are they experiencing?

Since we have integrated Kiese, our workflow knowledge has improved significantly. We can now easily generate essential reports for making strategic decisions. It used to be difficult to pinpoint where to focus our time for opportunities without a clear representation of data. Thanks to Kiese, we have greatly reduced the time spent

working on Excel sheets, which has allowed us to create thorough quarterly reports for the owners more efficiently. Kiese has proven to be very adaptable to our unique business needs. The support staff at Kiese have been responsive to our requests for customization and have provided solutions multiple times in our unique business.

To learn more about North Eastern Floors and to get in contact with them, visit their website: http://www.nefloors.com/index.html